newsCO.com.au –Tommy Hilfiger gives Gigi Hadid a social media boost

September 17, 2017

Gigi Hadid may have helped Tommy Hilfiger sell more bomber jackets, sweaters and sailor outfits, but their 18-month partnership has also been good for the super model, Hilfiger pointed out last week at a retail conference.

The designer said Hadid’s social media following has grown exponentially “since joining the brand.” Hadid has more than 48 million followers on Twitter, Instagram and Facebook today — more than twice the number she had before their collaboration.

Hilfiger is also leading the digital charge when it comes to inventory-less showrooms.

“We don’t have showrooms packed with clothes anymore,” Hilfiger told the Post. Thirteen of his 40 showrooms across the world are equipped with Imax theater-like technology and iPads that show off his collections to buyers.

Who needs a bunch of clothing racks that clog up space, anyway?

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