The Best Super Bowl Commercials, From Avocados to Zelda-NewsCO.com.au

February 9, 2017

The Super Bowl, in its current form, is known for two things: football, and companies spending millions to get a 30-second spot on the air in between touchdowns. Super Bowl LI was no different. But this year, not too surprisingly, things got political. Just a week after President Trump signed his executive order on immigration, Budweiser’s Super Bowl ad celebrated the contributions of foreign nationals. Audi’s spot called for equal pay for women. Kia turned Melissa McCarthy into an eco-warrior. And 84 Lumber made an ad with a border wall—but that one was found to be too controversial to put on TV. But there were some fun ads, too. (To wit: The avocado lobby taking on the Illuminati.) The best of the best are below, just in case you were on a snack run when they aired.

Budweiser: ‘Born the Hard Way’

Eberhard Anheuser meets German immigrant Adolphus Busch in this tale of the founding of one of America’s most well-known breweries. Is it a not-subtle commentary on President Trump’s immigration policy? Yes. But does it make its point? Also yes.

Eberhard Anheuser meets German immigrant Adolphus Busch in this tale of the founding of one of America’s most well-known breweries. Is it a not-subtle commentary on President Trump’s immigration policy? Yes. But does it make its point? Also yes.

Audi: ‘Daughter’

Audi gives a full-throated endorsement of equal pay for women in this ad where a father watches his daughter (spoiler alert) win a soapbox derby race. All together now: Awwww.

Audi gives a full-throated endorsement of equal pay for women in this ad where a father watches his daughter (spoiler alert) win a soapbox derby race. All together now: Awwww.

84 Lumber: ‘The Journey Begins’

84 Lumber’s ad depicts a mother-daughter journey across many miles. The original version of the commercial, which contained an image of a border wall, was turned away by Fox, so the building supply chain cut the ad short and made the rest available on its website—like Go Daddy, except not gross.

84 Lumber’s ad depicts a mother-daughter journey across many miles. The original version of the commercial, which contained an image of a border wall, was turned away by Fox, so the building supply chain cut the ad short and made the rest available on its website—like Go Daddy, except not gross.

Avocados from Mexico: #AvoSecrets

The Illuminati, like Gretchen Weiners’ hair, is full of secrets. And in this ad, the biggest one they have to keep is about the health benefits of avocados. Hey, if they can keep the guac flowing, it might be a good PR move for them—especially after they got disavowed by Beyoncé.

The Illuminati, like Gretchen Weiners’ hair, is full of secrets. And in this ad, the biggest one they have to keep is about the health benefits of avocados. Hey, if they can keep the guac flowing, it might be a good PR move for them—especially after they got disavowed by Beyoncé.

Hulu: A Handmaid’s Tale Trailer—’My Name Is Offred’

Has the game distracted you from worrying about the world turning into a complete dystopia? Worry not, here’s a trailer for Hulu’s adaptation of A Handmaid’s Tale!

Has the game distracted you from worrying about the world turning into a complete dystopia? Worry not, here’s a trailer for Hulu’s adaptation of A Handmaid’s Tale!

Nintendo: Switch Commercial

“Why are you watching a game when you could be playing a game?” this first-ever Super Bowl commercial from Nintendo asks. Well, why? Oh yeah, because the Switch doesn’t come out until March 3. Carry on.

“Why are you watching a game when you could be playing a game?” this first-ever Super Bowl commercial from Nintendo asks. Well, why? Oh yeah, because the Switch doesn’t come out until March 3. Carry on.

Buick: Cam Newton and Miranda Kerr

Want to see how Carolina Panthers quarterback Cam Newton would fare on a pee-wee league team? Buick is here to show you. It would also like to show you that they can get model Miranda Kerr in their ad.

Want to see how Carolina Panthers quarterback Cam Newton would fare on a pee-wee league team? Buick is here to show you. It would also like to show you that they can get model Miranda Kerr in their ad.

Buffalo Wild Wings: ‘The Conspiracy’ with Brett Favre

Brett Favre has a conspiracy-theorist yarn chart about who’s really to blame for all of his interceptions. The culprit? Buffalo Wild Wings, for some reason. (Saucy fingers, maybe?)

Brett Favre has a conspiracy-theorist yarn chart about who’s really to blame for all of his interceptions. The culprit? Buffalo Wild Wings, for some reason. (Saucy fingers, maybe?)

Squarespace: Calling JohnMalkovich.com

John Malkovich evokes his vaguely (or not so vaguely) threatening persona for Squarespace. This is only medium funny, but the detail that Malkovich wants the JohnMalkovich.com domain because he’s working on a clothing line makes it distinctly charming.

John Malkovich evokes his vaguely (or not so vaguely) threatening persona for Squarespace. This is only medium funny, but the detail that Malkovich wants the JohnMalkovich.com domain because he’s working on a clothing line makes it distinctly charming.

Kia: ‘Hero’s Journey’ with Melissa McCarthy

Honestly, we have no idea why Melissa McCarthy is playing an accident-prone environmentalist for Kia. But here she is!

Honestly, we have no idea why Melissa McCarthy is playing an accident-prone environmentalist for Kia. But here she is!

Wix.com: Jason Statham and Gal Gadot Kick Some Ass

Wix outdoes Squarespace in the battle of web-design firm ads by booking Jason Statham and Gal Gadot. Sorry, John Malkovich—you can’t compete with Wonder Woman.

Wix outdoes Squarespace in the battle of web-design firm ads by booking Jason Statham and Gal Gadot. Sorry, John Malkovich—you can’t compete with Wonder Woman.

Logan: ‘Grace’

This new trailer for Logan didn’t give us much we hadn’t seen before in previous trailers, but it was definitely more action-packed. If this movie does, indeed, become Hugh Jackman’s final turn as Wolverine, he’s going out swinging.

This new trailer for Logan didn’t give us much we hadn’t seen before in previous trailers, but it was definitely more action-packed. If this movie does, indeed, become Hugh Jackman’s final turn as Wolverine, he’s going out swinging.

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